Sara Staab Hoover

CEO @Sugarfin Public Relations & Marketing Solutions

Charlotte, NC, US

Sugarfin is an integrated public relations and marketing firm based in Charlotte, NC. By integrated, we mean that we are of the persuasion that PR and marketing work best as a cocktail, uniquely blended together to fit your company\'s specific needs, personality and budget. We offer strategy and solutions that help you achieve your sales goals, increase the footprint of your company\'s positive image and blow ROI out of the water. Products, like our marketing kits, social media setup and sales workshops, provide the immediate boost your marketing efforts need now. When you need smart ideas and big results, our strategy can be as targeted as a social media or lead development campaign and as all-encompassing as a holistic PR and marketing plan.Sugarfin is different from other PR and marketing firms. While traditional marketing and public relations still play a big role in what we do for you, our focus is on new media- the constantly evolving results of the shift to online, social mediums of conversation. Accompanying our emphasis on new media is a freshness and ingenuity in everything we do because we believe that if you cant be heard over the white noise, you probably shouldnt be talking. We aren\'t tied to conventional methods- this gives us the space to be creative, innovative and truly effective.Sure, we\'re sweet (its the sugar that helps us talk our way into your customers\' hearts), but the defining personality trait of Sugarfin sharks is the hunger. Hunger to be creative, do incredible work, make clients the happiest people in the world and get real results. It keeps us working hard and voraciously learning. That hunger is what we are talking about when we say we have our fins up. We are predators for your business, always on the prowl for new ways to take you fearlessly into new challenges and opportunities. Like sharks, we are smart, fearless and economic in the way we hunt- no wasted time or energy here.

University of North Carolina at Chapel Hill

Bachelor’s Degree

UNC School of Media and Journalism

Bachelor’s Degree