Sara Ribeiro
Global Brand Manager @SPRINTER
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WORK HISTORY
Global Brand Manager @SPRINTER
In my current role within the JD Group, I lead the brand strategy for two of Iberia’s largest sports retailers. I am responsible for managing a multidisciplinary team of over 20 professionals, overseeing the full marketing mix and cross-functional collaboration to drive business growth. My focus lies in leveraging data-driven insights to orchestrate high-impact Go-to-Market (GTM) strategies, ensuring precise execution that aligns brand equity with core business objectives to drive sustainable market penetration and long-term performance.
EDUCATION
MiniMBA
Mini MBA, Brand Management
IPAM
Master, Marketing
Instituto Politécnico do Porto
Licenciatura, Recursos Humanos
SKILLS
ABOUT SARA RIBEIRO
With over 21 years of consolidated experience in the retail industry, I am a strategic Marketing Leader specialized in driving brand equity and digital business growth. Currently serving as Global Brand Manager at JD Group (Sprinter & Sport Zone), I lead a multidisciplinary team of 20+ professionals, overseeing integrated marketing strategies across Iberia market.My expertise lies in merging brand storytelling with a rigorous data-driven approach. I have a proven track record of orchestrating complex Go-to-Market (GTM) strategies that align brand health with core commercial objectives, ensuring sustainable market penetration and double-digit growth in performance metrics.Academic excellence includes a Mini MBA in Brand Management (Grade A) and a Master’s Degree in Marketing Management, reflecting my commitment to continuous innovation and strategic excellence in the ever-evolving retail landscape.
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