Sara san Antonio

About Sara san Antonio

I started in customer support and design—roles that taught me how users think, feel, and…

Experience

1. Mobile App Marketing Manager

   Square

   Aug 2022 — Present

   One of the lead global paid mobile marketers focused on managing our mobile growth strategy for Square B2B apps across multiple 8 geos. APP MARKETING • Manage ~$3+ million annual budget for app campaigns across 5 apps in 8 geos (US, CA, AU, UK, IE, FR, ES, JP) • Lead SKAdnetwork (SKAN) expansion efforts for iOS efforts • Collaborate with PMMs on App store optimization (ASO) efforts • Foster cross-team relationships to create an app-first mindset - creating an internal monthly newsletter • Led GTM for meta paid app ads DATA ANALYSIS & VISUALIZATION • Create a Appsflyer view/explorer to automate reporting and QA of events and installs • Discover and troubleshoot data discrepancies in mobile highlighting impacts on marketing efforts • Used info to help encourage need for alternative events to optimize campaigns leading to a 100%+ YoY conversion improvement • Developed dashboards for the overall demand gen team to better understand audience interests across channels

Education

• University of Washington

  Bachelor of Business Administration (BBA), International Business & General Business

  2008 — 2013

Skills

• Sales
• Photoshop
• Time Management
• Community Outreach
• Sql
• Indesign
• Marketing
• Microsoft Powerpoint
• Tableau
• Social Media
• Powerpoint
• Public Speaking
• Email Newsletter Design
• Customer Support
• Social Networking
• Social Media Marketing
• Research
• Microsoft Excel
• Illustrator
• Microsoft Word
• Email Marketing
• Graphic Design
• Teamwork
• Online Moderation
• Adobe Creative Suite
• Leadership
• Market Research
• Online Marketing