Sara Rowland
Brand Manager @Marco's Pizza (Marco's Franchising, LLC)
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WORK HISTORY
Brand Manager @Marco's Pizza (Marco's Franchising, LLC)
Toledo, OH, US
Responsible for creating, managing and analyzing annual promotional calendar for national and regional marketing campaigns • Developed and led communications for promotions across executive leadership, internal stakeholders, franchisees and field operations• Partnered with the Business Intelligence team to strategize and implement marketing initiatives for driving profit and profitable check for the brand• Collaborated with the Consumer Insights and Marketing Analytics teams to evaluate promotional key performance indicators and provide data driven recommendations to inform decision making• Managed working relationships with creative external agency partner including MSAs, SOWs and Creative Briefs• Developed strategic briefs to guide creative positioning, messaging and deliverables for creative external agency partner
EDUCATION
Bowling Green State University
Bachelor of Science - BS, Health and Human Services; Dual Major - Social Work & Sociology
ABOUT SARA ROWLAND
Mid-Level brand marketing and product innovation strategist with progressive success in profitable consumer-researched promotional strategies, national advertising, product development and commercialization. Strong professional skilled in brand marketing and advertising via both agency and client employers. Respected leader in cross-functional project and account management. Natural creative with a personal passion in photography and creative advertising.
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