Sara H.

About Sara H.

I build and optimize marketing campaigns to promote Red Hat\'s enterprise open source technologies to organizations around the world. My team believes in letting our contacts lead their own digital journeys. We meet them where they are by delivering the right message at the right time.As I navigated the early years of my career, I realized that leaders of smaller organizations are often too busy to spend meaningful time on marketing. I started Tiger Bunny Agency, a freelance marketing agency, to bring my professional expertise to leaders who want to elevate their small organization’s digital, event and content marketing. My goal is to deliver marketing that’s as intentional as it is impactful.

Experience

1. Digital Nurture Specialist

   Red Hat

   Oct 2024 — Present

   Manage behavior-based, always-on marketing campaigns that intuitively guide contacts through the buyer\'s journey via email nurture, web personalization and chatbot experiences*Build a Red Hat Summit post-event digital campaign that sources and influences multi-million-dollar opportunity value, achieving 3x the global average email open rate in 2025*Launch Red Hat’s primary go-to-market email nurture in 8 core languages; optimize content, design, segmentation, etc. based on performance data and business priorities*Design and execute an A/B testing framework for digital campaigns; unify multiple teams to share insights*Write/edit copy and curate content to engage specific personas, align with brand standards, and deliver digitally accessible user experiences*Apply knowledge of marketing platforms (Adobe Marketo, Eloqua, Drift, Tableau, Salesforce, etc.) to create and analyze campaignsAssociate community involvement-Climate Change Community of Practice (Marketing & Communications program lead)-Red Hat Asian Network (active member)

Education

• East Mecklenburg High School

  Diploma Programme (DP), International Baccalaureate

  2013 — 2017

• UNC Hussman School of Journalism and Media

  Bachelor of Arts - BA, Advertising and Public Relations; Entrepreneurship Minor (Shuford Program)

  2017 — 2021