Sara Ren

Senior Social Media Specialist @BCLC

Vancouver, BC, CA

Own, develop, and execute comprehensive social media strategies for clients in Saskatchewan (Saskatchewan Indian Gaming Authority) and Manitoba (Manitoba Liquor & Lotteries), aligning with regional goals and target audiences. Utilize exceptional communication skills to cultivate strong client relationships and enhance team collaboration, ensuring alignment with project goals and objectives. Optimize social media campaigns to exceed KPIs, increase engagement, and maximize brand awareness.• Grow a brand-new social channel following by in the first year by developing and implementingmultiple engagement strategies while A/B content testing during a product launch in a new jurisdiction.• Exceed the registration and login KPI by 20% in the fiscal year by collaborating on marketing campaigns with multiple stakeholders from ideation to execution.• Mentor specialists and coordinators on using Facebook Ads Manager to create ad campaigns from scratch.