Sara Record Bachelor
Senior Vice President, Influencer & Social Media @Ruder Finn
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WORK HISTORY
Senior Vice President, Influencer & Social Media @Ruder Finn
SKILLS
ABOUT SARA RECORD BACHELOR
I believe influence is both an art and a science, and when built intentionally, it becomes one of the most powerful growth engines in modern marketing.As senior vice president, social & influencer strategy in the Digital Integration Group at Ruder Finn, I help lead rf.Voices, Ruder Finn’s influence intelligence framework that blends AI-powered audience insights with human-centered storytelling. My work focuses on designing full-funnel influence strategies that translate authentic storytelling into measurable business growth.For more than 17 years, I have built and scaled influencer programs, including extensive experience leading initiatives within highly regulated industries. I specialize in architecting influencer ecosystems that bring together a variety of voices, ensuring compliance, cultural relevance, and measurable performance can coexist.Outside of work, I’m a mother of two daughters, focused on raising strong, thoughtful girls. In my downtime, I enjoy photography and riding my horse.
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