Saranya Mahendiran

Marketing Analyst @Plaid

US

Spearheaded adoption optimization for Plaid Link and Transactions API, analyzing developer integrations and end-user behavior with Python and SQL, performing cohort and funnel analyses, boosting account connections and transaction usage by 22%.Designed and executed A/B and multivariate marketing experiments targeting fintech developers, leveraging journey analytics and uplift modeling to increase activation, improve adoption flows, and optimize multi-channel campaigns across email, webinars, and social media platforms.Developed predictive segmentation models using XGBoost, k-means clustering, and transaction data to identify high-value developers, enabling personalized engagement strategies, targeted upsells, and measurable increases in API adoption and platform usage by 8%.Built real-time dashboards in Tableau and Power BI integrating CRM, API usage, and transaction metrics, enabling Marketing and Product teams to monitor KPIs, analyze funnels, optimize campaigns, and track developer engagement in real time.Evaluated multi-channel marketing performance across email, developer forums, webinars, LinkedIn, and social media using HubSpot, Amplitude, and Google Analytics, applying ROI, CLV, and incremental lift modeling to improve marketing efficiency by 15%.Collaborated with Product, Data Science, and Marketing teams to implement predictive analytics, anomaly detection, trend analysis, and data-driven strategies, ensuring comprehensive documentation in Confluence and JIRA, driving sustained growth and API adoption.

Pondicherry Engg. College

Bachelor's degree, Information Technology