Saranya H
E-commerce Strategist | FMCG/FMCD Growth Leader | Amazon, Flipkart, D2C | Digital Marketing & Advertising | Ex-TTK Prestige, Orient Electric, Blue Star
- Role
- Ecommerce Strategist at PiWheel | eCommerce Data Intelligence & Services
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saranya H
E-commerce professional with over 9 years of experience in scaling online businesses…
Experience
Ecommerce Strategist
PiWheel | eCommerce Data Intelligence & Services
Sep 2022 — Present
Consulted 20+ global FMCG/FMCD brands across EMEA & APAC to scale eCommerce performance across marketplaces by delivering tailored strategies that optimized revenue streams, improved conversion rates, and accelerated go-to-market execution.Spearheaded new category launches on Amazon, securing #1 ranking within 6 months and driving significant incremental sales growth.Designed and executed data-driven strategies by leveraging marketplace insights, competitive analysis, and consumer behavior trends to unlock category growth opportunities.Defined platform-specific pricing, promotional, and assortment strategies that enhanced client profitability while maintaining competitive advantage.Implemented automation and reporting solutions, reducing manual tracking by 30% and enabling real-time performance monitoring across key e-commerce metrics.Drove a 10–15% uplift in market share and 5–8% improvement in conversion rates by aligning e-commerce execution across marketing, analytics, product, and commercial teams.Strengthened client retention (95%) through strategic business reviews, continuous performance tracking, and senior stakeholder engagement.Conducted in-depth review and rating analysis to monitor customer sentiment, improve content quality, and inform listing enhancements for better visibility and conversion.
Education
MICA | The School of Ideas
PG Certification in Digital Marketing and Communication
2020 — 2021
Amrita School Of Business , Coimbatore
Master of Business Administration (M.B.A.)
2014 — 2016
Mahatma Gandhi University
Bachelor's Degree, Mathematics
2011 — 2014
Skills
- Team Management
- Microsoft Excel
- Management
- Market Research
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