Saransh Gupta

Experience

1. Strategy and Analytics Consultant

   ZS

   May 2022 — Present · Seattle, WA, US

   Conducted expert interview driven competitive research to inform transformation (role, business model, incentives) of professional services function at global SaaS company, to support launch of usage-based pricing for new AI workloads- Secured LT buy-in for unified agentic data layer by identifying common inputs used by lead gen models driving redundancies across SMC sales motions, supporting high-tech major’s agentic AI selling initiative projected to drive $250M in revenue- Identified key seller workflow pain points across prospecting, qualification, and deal closing for SMC digital sellers; collaborated with strategy and engineering to map agentic solutions and define deployment priority, supporting agentic AI selling program- Developed new analytical views to show value of AI model–produced propensity signals, influencing leadership to retain those aligned to marketing target lists and preventing loss of $350M pipeline and 40% target account coverage- Created business requirements for digital signals to support partner-led SMC/SMB renewals using multiple customer propensity sources, sales collateral, and time-based CTAs, enabling traceability and driving recapture for $15B renewal TAM- Managed monthly reviews for Account Based Marketing program with product marketing, delivering performance insights that informed investment decisions, including halting paid media for product line that consistently missed target engagement- Launched and managed SMB acquisition sales motion at leading global cloud provider, targeting 8K+ early-stage customers sales motion increased free trial conversion from 6% to 11%(incremental 4K+ paid subscriptions)- Supported motion by developing and delivering seller training; enabled sellers to capture customer insights during sales call; utilized seller captured insights to drive improvements in sales tactics, and build requirements for sales lead scoring model

Education

• Texas McCombs School of Business

  Master of Business Administration - MBA

• Apeejay School

  Central Board of Secondary Education

  1995 — 2009

• Thapar Institute of Engineering & Technology

  Bachelor of Engineering (B.E.), Computer Science

  2009 — 2013

Skills

• Business Intelligence
• Data Analysis
• Databases
• Visual Basic for Applications (Vba)
• Requirement Specifications
• Pharmaceutical Industry
• Consulting
• Proposal Support
• Requirements Analysis
• Reporting Design
• Microstrategy Reporting
• Team Management
• Business Analysis
• Powerpoint
• Microsoft Excel
• Requirements Gathering
• Excel Dashboards
• Microsoft Powerpoint