Saranga S.
Marketing Strategy & Demand Generation | Product & Solution Marketing | Marketing @ Ness
- Role
- Head of Content at Ness Digital Engineering
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saranga S.
From SaaS organizations to niche industries, I\'ve executed marketing programs that deliver measurable outcomes and drive revenue growth. I\'m a B2B marketing and communications professional with extensive experience in marketing strategy, content strategy and development, product marketing, campaign management and ABM, brand development, event management, social media marketing, internal communications, research, and PR. With strong project management and analytical skills, I’m used to taking complete ownership of the task at hand and delivering results under tight deadlines. I love collaborating across teams and bringing honesty, commitment, and dedication to my work.
Experience
Head of Content
Sep 2023 — Present · Bengaluru, IN
Ness, acquired by global investment firm KKR in 2022, is a full-lifecycle digital engineering firm offering digital advisory through scaled engineering services.Leading the Corporate Content and Communications Strategy, supporting the marketing engine across branding, social media, campaigns, ABM, and events to drive growth.1. Defining Ness Brand - Description, Boilerplate, etc.2. Leading the Content strategy across the Ness website focused on organic SEO with blogs, case studies, ebooks, brochures, scripts, and videos. Social Media Content - On Ness Digital Engineering Linkedin Corporate Page4. Growth, ABM & Drip Campaigns - Email support for NN, ABM, and industry drip campaigns. Quarterly external and internal newsletter 5. Drive high-impact hosted events featuring senior Ness leadership5. Support events, webinars in content, email, and promotion6. Thought leadership and PR support
Education
Xavier Institute Of Management and Enterpreneurship
PGDM
Shivaji University
Bachelor of Engineering (B.E.)
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