Sarankumar Selvan

About Sarankumar Selvan

Saran is a multidisciplinary biomimicry designer with 9+ years experience, he is deliberate and logical. Over the years, he has created impactful design solutions for a various industries by utilizing a combination of science and creativity in his design process. He is always curious and stay’s up-to-date to ensure that he delivers the most modern and effective solutions.1. Tools such as Figma, In-vision, Sketch, Balsamiq, XD, Photoshop, Illustrator and After-Effect etc.2. Experienced in working as a part of 25+ B2C/B2B projects with various domain and multicultural teams.3. Expertise in Visual, Interaction Design, Illustrations, Iconography, Typography, logo and animation.4. Active participant of the Ul / UX, process like (UCD, Design Thinking) from research, analysis, design, prototyping, testing and iterations.5. Expertise in the design guidelines like Human (iOS) and material (Android) design.6. Experienced with the analysis of quantitative and qualitative data to create UX/UI artifacts.7. Familiar with Design principle/laws, HCI, Gamification and W3C/WCAG Accessibility Standards.8. Hands on experience in designing the information architecture for mobile apps and responsive websites.9. Experienced in performing workshops/interviews for user research such as usability/testing and surveys.10. Experience in working with Layout wire-framing, functional Prototypes and mock - ups design.11. Practical experience with tools like Heat Map Tools, Crazy Egg, Google Analytics.12. Ability to create an aesthetic design system for reusable components in web/mobile design.13. Deep Understanding of Brand style Guidelines and Implementations14. Understanding of Marketing Strategies how they translate to design.15. Deep Understanding of web-based service flow and how to solve navigation problems with visual design.16. Expertise in Web Development technologies like HTML/CSS/Bootstrap, jQuery, GitHub, WordPress.17. 2+ years of experience in leading a design team of 5 members.18. Previous projects implemented on Waterfall, Lean, Scrum and agile methodology.19. Familiarity with project management tools like Slack, JIRA.20. Great ability for solving problems with innovative Proposals/POC/Estimation based on functional design.21. Effective team player with excellent problem-solving abilities, user-centered designer, quick learner with strong technical and communication skills. Self-starter, proactive and understanding of business workflow.

Experience

1. Senior User Experience Designer

   Hwl

   Oct 2025 — Present · Bengaluru, IN

Education

• Theni kamavar sangam Polytechnic college

  Diploma, ECE

  2009 — 2012

• Valliammai Engineering College

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2012 — 2015