Sara Grim
Modern Marine Marketer | Lean Team Leader | Building scalable marketing strategies and brand experiences that connect families to life on the water.
- Role
- Director of Marketing at Seattle Boat Company
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sara Grim
I lead brand and marketing strategy across our entire Family Portfolio of three…
Experience
Director of Marketing
Oct 2021 — Present · Seattle, WA, US
As the Marketing Director for the Seattle Boat Family of Brands, I manage marketing strategies for our diverse portfolio. This spans two boat dealerships in two states, seven unique locations, and three on-water sites, with two fuel docks, two Pro Shops, a Boat Club, and a restaurant. Utilizing technology, I focus on enhancing customer intelligence and boosting team efficiency in the implementation of event, digital, and traditional marketing across our wide portfolio.We\'re more than just a boat dealer; we\'re dedicated to creating unforgettable experiences on the water for our customers.Projects of note- 2024: Restructured and expanded the marketing team to increase productivity and introduce specialized skills supporting the growing Seattle Boat Family of Brands- 2023: Joined the management team to oversee the brand and marketing leg of Seattle Boat Companies acquisition of Tobler Marina- 2022: Implemented HubSpot Marketing Enterprise (integrated with Salesforce custom objects) to take Seattle Boat Company\'s marketing efforts to the next level and provide us with the structure to make data-based marketing decisions, enhance customer experience, grow sales pipelines, and streamline team efficiency.
Education
Northern Illinois University
Certified Trade Show Marketer (CTSM)
2013 — 2014
Social Media Marketing University
Social Media Marketing Strategist Certification
2013 — 2014
Grapevine High School
High School Diploma
2001 — 2004
Skills
- Trade Show Strategy
- Database Administration
- Strategic Planning
- Mailchimp
- Advertising Management
- Automotive Aftermarket
- Print Ads
- Team Building
- Management
- Marketing Strategy
- Lead Management
- Marketing
- Print Advertising
- Youtube
- New Business Development
- Website Development
- Sales Operations
- Customer Service
- Business Development
- Digital Marketing
- Adobe Acrobat
- International Relations
- Account Management
- Coordinating Events
- Email Marketing
- Social Media Marketing
- Trade Shows
- Microsoft Office
- Sales
- Event Management
- Project Management
- Google Analytics
- Sales Management
- Photoshop
- Accurate Record Keeping
- Direct Marketing
- Facebook Marketing
- Online Advertising
- Product Development
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