Sara May Evans

About Sara May Evans

For over 20 years, I\'ve built and led global teams that solve complex digital marketing and technology challenges. My focus is on delivering measurable results, from successfully implementing over 200 Marketing Cloud solutions to consistently achieving 200% portfolio growth for my clients. I thrive on guiding organizations through transformational, multi-million-dollar projects that drive their business forward.

Experience

1. Marketer Architect Consultant

   Sme Consulting

   Jun 2023 — Present · Hilton Head Island, SC, US

   Strategic & Leadership:* Advised 10+ different clients/businesses on go-to-market strategic plans as an advisory board member, resulting in an average revenue increase of 23%.* Added 5 new accounts within the first 30 days for a $6M practice.* Built a strategic portfolio encompassing additional business and technology workstreams, enabling a pipeline of over $14M.* Serve as a data strategy subject matter expert for Data Cloud implementations for 5+ projectsHands-on:* Led a successful migration from Pipedrive and Constant Contact to Marketing Cloud for an international Life Sciences client.* Delivered 62 user stories over 12 weeks on time and under budget, resulting in a 15% reduction in migration costs.* Led the migration from Salesforce Essentials to Marketing Cloud over a 4-month period, enabling the marketing team to leverage it for campaigns, demand generation, and account-based marketing, resulting in a 29% increase in marketing qualified leads.Architecture & Integration:* Developed solution architectures for Salesforce Marketing Cloud and Data Cloud/CDP projects that resulted in 100% on-time delivery, a 10% savings on overall project costs, and a 5% reduction in implementation time.* Presented and vetted solution designs with the architecture team and enterprise review board, achieving a 90% approval rate for proposed solutions.* Collaborated with cross-functional teams to ensure seamless integration and data flow between systems, reducing data integration errors by 20%.Optimization:* Provided expertise on capabilities and best practices to drive innovation, leading to a 31% increase in performance.* Identified and implemented solutions with enterprise architecture to improve productivity and mitigate risks, resulting in a 15% reduction in operational costs.* Assessed the impact of Marketing Cloud and CDP/Data Cloud trends and features, resulting in a 20% increase in speed to market and the adoption of new capabilities

Education

• Goldsmiths, University of London

  Bachelor of Science - BS, Computer Science

• Hillyard Technical Center

  MIS, Management Information Systems

  1997 — 1998

Skills

• Web Marketing
• Project Management
• Salesforce.com
• Copywriting
• Web Design
• Digital Strategy
• Ppc
• Email Marketing
• Public Relations
• Business Strategy
• Search Engine Optimization (SEO)
• Web Development
• Salesforce.com Consulting
• SEO
• Marketing Communications
• Facebook
• Web Analytics
• IT Strategy
• Marketing Cloud
• Management
• Google Analytics
• Salesforce.com Administration
• Entrepreneurship
• Sales
• Online Advertising
• Process Improvement
• Customer Relationship Management (Crm)
• Salesforce Training
• Leadership
• Social Media Marketing
• Blogging
• Lead Generation
• Cross-Functional Team Leadership
• Marketing Strategy
• Online Marketing
• Strategy
• E-Commerce
• Business Development
• Digital Marketing
• Strategic Partnerships