Sara Rethinger

WORK HISTORY

EDUCATION

SKILLS

ABOUT SARA RETHINGER

I’ve spent 15+ years in media and ad tech building more than just books of business — I build trust, brand value, and standout partnerships that stick.Right now, I’m leading go-to-market strategy and new business development for Big Happy, a creative ad tech startup focused on high-impact mobile. I was brought in to launch and scale our Southeast territory across 8 states — a competitive landscape where most partners have held ground for 10+ years. I stepped in as the challenger brand and built everything from scratch: sales enablement, outbound strategy, vertical-specific pitch decks, and regional marketing activation. Right away, I was booking 20+ meetings a month, earning a seat in agency RFPs, and closing net new logos in CPG, retail, education, travel, and healthcare.Before that, I helped lead Amobee through its acquisition by Tremor and into Nexxen’s full rebrand. I played a key role in sales team restructuring, territory strategy, and cross-channel sales alignment across programmatic, CTV, high-impact display, and data solutions. Even amid major internal change, I closed $8M+ in revenue (119% to quota), secured $1.4M+ in new business, and mentored sellers across the Southeast.At Amobee, I consistently outperformed quota (up to 150%) by delivering full-funnel media solutions to agency and brand-direct partners. I’ve grown accounts from $350K to $5M, launched multi-channel campaigns across DSP/SSP platforms, and partnered with internal product, creative, and client services teams to deliver performance-driven campaigns and actionable insights.What you can count on me for:Strategic sales leadership across programmatic media, mobile, and omnichannel campaignsDeep experience in RFP strategy, B2B marketing, partner enablement, and account-based outreachStrong cross-functional collaboration across sales, product marketing, brand partnerships, and client successData-driven storytelling and a consultative, insights-first sales approachA talent for growing agency relationships, flipping competitive accounts, and scaling market presence from the ground up What energizes me: → Bringing new media solutions to market → Building a pipeline with purpose (not just volume) → Coaching others and creating clarity in the sales process → Connecting business goals to marketing impactIf you’re hiring for a strategic seller, partner lead, or client solutions leader who’s just as passionate about results as relationships — let’s connect.