Saralyn Scherer

About Saralyn Scherer

I’m a performance-driven marketing leader with 12 years of experience building and scaling affiliate and partnership programs across B2B, eCommerce, and Telehealth. I started my career at Bluehost, where I played a pivotal role in growing their affiliate program into one of the top five globally—managing a team of 12 and driving millions in monthly revenue. Since then, I’ve led affiliate strategy for top DTC and Telehealth brands, building lasting relationships with high-impact publishers including Forbes, a360 Media, and Healthline. Whether launching TikTok Shops, optimizing partnerships, or driving new customer acquisition, I’m passionate about performance marketing that delivers measurable

Experience

1. Director of Affiliate Marketing and Tiktok Shop

   El Toro Interactive, LLC

   Feb 2025 — Present

   Lead affiliate strategy for top DTC and eCommerce brands.Managed end-to-end affiliate programs across content, loyalty, coupon, and influencer verticals, driving consistent YoY revenue growthBuilt and scaled partnerships with top influencer networks and high-performing creators across key verticalsSuccessfully launched TikTok Shops for multiple brands and drove revenue through creator affiliates and Spark AdsSecured El Toro’s verification as an official TikTok Agency Partner through platform training and certificationOversaw campaign strategy, performance analysis, and partner negotiations to maximize ROAS (12x+ for top brands)

Education

• Brigham Young University

  Pre-Medicine/Pre-Medical Studies

• Payson High School

  High School Diploma