Sara Luu Caldwell
Associate Director, Strategy | Digital Messaging Expert
- Role
- Associate Director Relationship Marketing Strategy at Merkle
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sara Luu Caldwell
Expert in CRM, loyalty, and cross channel marketing strategy. My goal is to help clients optimize existing channels, capture new revenue opportunities, and adapt to market shifts through my expertise and platform knowledge. I’m a results-driven and customer-focused marketing enthusiast with more than 10 years of experience in omni channel marketing for B2C, D2C, and B2B clients. I specialize in helping brands of all sizes build, improve, and accelerate their automation and lifecycle communications. When working closely with my clients, I focus on harnessing the power of personalization and use of data analytics to maximize the efficiency across marketing channels. I pride myself on my ability to help clients increase LTV, while ensuring they fully understand my recommendations and how to measure their results. I have extensive experience in evaluating brand’ existing marketing programs, and turning that information into actionable and custom marketing plans. My primary goals for my clients are emphasizing brand awareness, increasing engagement & revenue, and reducing churn.
Experience
Associate Director Relationship Marketing Strategy
May 2021 — Present
Education
University of California, San Diego
Bachelor of Science (B.S.)
2007 — 2011
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