Sara L.
Head of North America Marketing, Harley-Davidson | Executive Leader Driving Brand-Led Growth & Enterprise Transformation
- Role
- Harley-davidson Motor Company at Harley-Davidson Motor Company
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sara L.
Executive marketing leader with 20+ years of experience driving brand growth, consumer engagement, and business transformation for iconic companies including Harley-Davidson, 4th & Heart, Polaris, and General Mills. I specialize in building integrated, omnichannel strategies that deliver measurable results from accelerating household penetration and sales growth to redefining how brands connect with consumers.Recognized for clear vision, inspirational leadership, and building high-performing teams, I create environments where creativity, accountability, and innovation thrive. My approach fosters collaboration and develops the next generation of marketing leaders, ensuring sustained organizational impact.Core Expertise: Brand strategy and integrated campaigns · Omnichannel marketing · Experiential activations · Social & digital media · Strategic partnerships & licensing · Cause marketing · E-commerce growth · Cross-functional leadership · Agency management · Fiduciary ResponsibilityPassionate about turning bold ideas into business results, I thrive at the intersection of creativity, analytics, and execution, driving both immediate market impact and long-term brand equity.
Experience
Harley-davidson Motor Company
Present
Education
University of the Pacific - Eberhardt School of Business
Business Management, Marketing
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