Sara Hernandez

About Sara Hernandez

I am an avid runner originally from Texas. I have 9 years of experience in performance…

Experience

1. Associate Director, Analytics (Retail Media)

   UM Worldwide

   Jan 2022 — Present

   Led data visualization and dashboard creation for internal and external stakeholders incorporating user feedback and collaborating with technical teams to prioritize custom builds and manage timelines for delivery- Analyze insights from third party providers, garnering insights in conjunction with performance data to provide cross channel strategy recommendations based on product and campaign objective, presented recommendations to clients- Led project management initiatives for internal teams; developing the team Asana boards, training team members on usage and best practices, and maintaining boards for team projects- Led development of new reporting structure with the client team to include more granular and frequent reporting and incorporation of MTA and media data in all reports - Develop learning agenda for performance marketing channels, ensure proper test design and set up for measurement via MTA, and/or brand lift studies Client: Kenvue (formerly Johnson & Johnson)- Retail Media

Education

• General Assembly

  Digital Marketing, Data Science and Analytics

  2015

• Texas A&M University

  Bachelor of Arts (B.A.), Communication and Media Studies

  2009 — 2013

Skills

• Social Networking
• Microsoft Outlook
• A/B Testing
• Negotiation
• Facebook
• Microsoft Powerpoint
• Event Planning
• Stata
• Copywriting
• Social Media
• Team Building
• Digital Marketing
• Public Speaking
• SEO
• Outlook
• Google Adwords
• Political Science
• Communication
• Microsoft Word
• Teamwork
• Data Analysis
• Email Marketing
• Google Analytics
• Microsoft Office
• Microsoft Excel
• Editing
• Search Engine Optimization (SEO)
• Customer Service
• Microsoft Sql Server
• Powerpoint
• Social Media Marketing
• Python
• Research
• Process Improvement
• Html
• Leadership