Sara Palmer

Promoted to Director of Marketing @Color Me Beautiful Inc

Washington, DC, US

Combine entrepreneurial drive and data-driven approach for gains in customer relationships from acquisitions, sign-ups, loyal long-time users and an increase of sales by 28%. Users Up 34.90% New Users Up 23.07% Sessions Up 29.50% Pageviews 54.69% Pages/Sessions Up 19.45% Communicate clear, strategic marketing plans for campaigns, established strategies, conducted forecasts, budget management while communicating agenda with a team of designers, product developers, and marketing managers including: Email Campaigns Creative Development Promotions Advertising While using analytics to articulate recommendations and tradeoffs to senior executives for next quarter results. Transferred four brand shopping carts to a new platform. Working with web designers, engineers, and 3rd party website hosts to innovate and implement beneficial platform designs that create an automated and direct marketing initiative while eliminating cost. New features- 4 brand websites into one back end- Mobile Commerce - Drip Series Emails - Ad Codes - Customer Reward System - Subscription boxes Focused on digital media and content transformation. Repositioning the brand as luxury goods while keeping the brand identity. This transition also focused on gaining a younger audience with imaging while retaining an older customer with product knowledge.*Increased Social Network by 320% compared to, the previous year.

University of Mary Washington

Bachelor’s Degree, Business, Management, Marketing, and Related Support Services

Northern Virginia Community College

Associate's Degree, Business Administration and Management, General