Sara K.
Brand Advocate | Client Engagement | Market Expansion | Relationship Builder | Sales & Marketing Leader
- Role
- Marketing Manager - Clinical Trials at Versiti Inc
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Experience
Marketing Manager - Clinical Trials
Jun 2023 — Present · Milwaukee, WI, US
Develops and executes market-specific strategies to drive sales and create differentiation through targeted value propositions.Analyzes market and competitor trends to guide marketing strategies and product positioning.Manages a pipeline of prospective clients to drive business development engagements.Supports leadership by identifying trends and gaps in service lines and providing actionable recommendations.Maintains up-to-date knowledge of products and services, effectively communicating with sales teams, client services, and operations.Recommends marketing functions, including public relations, tradeshows, and advertising for each service line.Creates impactful collateral, training materials, and sales support resources.Implements market research tools to refine strategies for lab service lines.Prepares and manages operational and capital budgets to ensure cost-effective resource use.Collaborates across departments, including Laboratory Operations, Business Development, and Marketing, to deliver B2B solutions.Tracks industry developments through journals, articles, and conferences to inform strategy.Maintains records, reports, and files related to responsibilities while ensuring compliance with policies and standards.Upholds Versiti’s customer service standards and participates in professional activities to stay updated on technical and legal developments.
Education
Lakeshore College
Associates of Applied Science, Marketing
2006 — 2009
Cardinal Stritch University
Bachelors of Science, Business Administration
2010 — 2012
Skills
- Marketing
- Microsoft Office
- Sales
- Crm
- Microsoft Excel
- Sales Operations
- Customer Retention
- Customer Service
- Salesforce.com
- Order Processing
- Operations Management
- Team Building
- Management
- Key Account Management
- Teamwork
- Sales Management
- Retail
- Time Management
- Sales Process
- Business Development
- Project Management
- Cross-Functional Team Leadership
- Pricing
- Human Resources
- Customer Relationship Management (Crm)
- Negotiation
- Forecasting
- Cold Calling
- Sap
- Account Management
- Team Leadership
- Competitive Analysis
- Direct Sales
- Selling
- Leadership
- Building Relationships
- Training
- Customer Satisfaction
- New Business Development
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