Sara Haynes
Sr Product Manager @Sharecare
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WORK HISTORY
Sr Product Manager @Sharecare
Atlanta, GA, US
Created and managed an automated, multichannel messaging library to increase user engagement across all Sharecare feature offerings, increasing overall CTR by 50%.Grew messaging to include 350 selections, each triggered from user interactions on the app and data collected across the platform and designed to support a personalized consumer experience, optimized based on conversion data and customer feedback.Lead efforts to improve the efficiency of message creation and targeting. Collaborated with development and data engineers to improve quality and frequency of data collection and its use to improve the user experience and customer satisfaction.Created and implemented custom messaging campaigns to meet specific client goals. Managed the content creation and expansion of a series of self-guided video programs designed to help users create habits to improve their health outcomes. Launched a virtual reality program targeting users who need to increase daily activity and may not feel comfortable with traditional fitness programs. Program produced positive health outcomes, including more daily activity and lower blood sugar and blood pressure levels.
EDUCATION
Emory University
Bachelor's of Arts
Georgia State University
Masters
ABOUT SARA HAYNES
I’m a customer-focused problem solver with proven success using testing and data analytics to develop products, experiences, marketing, and content strategies that move target audiences to action. I have a strong reputation for building and motivating high-performing teams that execute forward-thinking plans to meet organizational goals. I am skilled at increasing output by finding efficiencies without compromising quality. Core Competencies: Product Management/Marketing | Agile Strategy and Prioritization | Project Management | Customer Acquisition/Engagement | Data Analytics | User Testing/A/B Testing | Competitive Analysis | Digital Marketing | Marketing Strategy | Content Strategy | Market Research | Customer Journeys | Executive Summary | SEO Strategy | Email/Social Marketing Strategy | Team Building and Leadership Technical Skills Jira | Adobe Analytics | Google Analytics | SalesForce | OpenX | SharePoint | Excel | PowerPoint | Keynote | Box | Adobe Workfront | Confluence | ahrefs WebMaster Tools | Searchmetrics | SEMrush | MOZ | FullStory | Mixpanel | Optimizely | Customer.io | Airtable | Smartsheet
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