Sara J Shahvar
Seo Sem Digital Marketing Strategist @Bromwich+Smith
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WORK HISTORY
Seo Sem Digital Marketing Strategist @Bromwich+Smith
Calgary, AB, CA
Execute multi-channel marketing strategies (SEO, SEM, email, social media) to meet business goals and enhance lead nurturing. Optimize workflows and engagement via CRM systems. Track KPIs and algorithm trends using tools like GA4 and SEMrush. Enhance on-page, off-page, and technical SEO (Core Web Vitals) local and YouTube SEO through audits, keyword research, and competitor analysis, aligning with algorithms to identify gaps and boost organic traffic. Leverage AI-powered SEO, NLP, structured data, search intent, and entity-based optimization to align content with search intent. Manage paid campaigns to maximize ROAS and ROI while reducing CPA. Increase improve rankings, and drive traffic through PR outreach, and content placement.• Increased organic traffic by 70% and CTR by 15% through audits, and content optimization, including 300+ SEO blogs.• Boosted conversions by 15% using E-E-A-T, voice search, featured snippets, zero-click results, and backlink gap analysis.• Improved local SEO rankings by 30%, driving 40% more GMB engagement and 35% higher local conversions with location-specific content. Increased YouTube engagement by 35% through SEO and playlist curation.• Improved mobile usability by 20%, Core Web Vitals by 40%, and conversions by 20% through faster load times, working cross-functionality with developers on technical SEO, including crawling, indexing, AMP and schema markup integration.• Increased ROI improved ROAS through strategic ad optimization, A/B testing, and AI-driven PMax campaigns on Google, Facebook Ads.• Successfully managed PPC and programmatic ad, boost in customer engagement through remarketing and cross-platform strategies.• Managed and updated BSI\'s website, improving content quality and boosting domain authority by 30% through high-quality backlink acquisition strategies, and strategic link-building, while raising keyword rankings by 30 positions. • Optimized customer journeys and boosted retention tailored email campaigns
EDUCATION
Islamic Azad University
Bachelor's degree, Computer Software Engineering
Shahid Beheshti University
Master's degree, Strategic Management Information Technology
ABOUT SARA J SHAHVAR
My approach to digital marketing goes beyond traditional metrics; it focuses on using data to create strategies that support business growth. By combining technical skills, creative thinking, and data insights, I have effectively tackled marketing challenges and achieved successful outcomes. At the core of my strategy lies a belief that exceptional digital marketing is both an art and a science. I don\'t just optimize campaigns; I architect comprehensive digital experiences that: • Seamlessly align technological capabilities with strategic business objectives • Convert complex data signals into actionable, revenue-generating insights • Create adaptive marketing ecosystems that evolve with emerging digital landscapes My career is defined by breakthrough achievements that demonstrate the power of strategic digital marketing: Core Strengths & Achievements: • SEO Leadership: Managed comprehensive SEO strategies that boosted organic search visibility by 70% at Bromwich+Smith, improving customer acquisition and retention by 20% and 35%, respectively. • Data-Driven Optimization: Leveraged tools like GA4, Google Search Console, and Tableau to develop campaigns that increased conversions by 30% while reducing acquisition costs. My use of AI and advanced analytics enables me to continuously optimize campaigns for maximum performance. • Cross-Channel Strategy: Led cross-platform advertising campaigns across Google & Facebook Ads, resulting in a 45% increase in leads and a 40% growth in online sales at Healthcuticals Inc. • Content Strategy: Spearheaded the creation of 300+ SEO-optimized blogs, boosting organic traffic and conversions by 70% and 15%, respectively. I specialize in content that resonates with users and drives measurable results. • Leadership & Collaboration: I believe in collaborative leadership. I’ve managed teams, mentored vendors, and partnered across departments to execute integrated marketing campaigns that align with business goals. SEO Strategy & Leadership: With over a decade of experience in SEO, I specialize in enhancing brand positioning and driving organic growth through high-ranking, optimized content strategies. I lead SEO and digital transformation initiatives, guiding teams and clients through complex challenges while aligning with business objectives. Let\'s Connect! I am passionate about advancing SEO strategies and digital marketing innovation. If you\'re interested in discussing trends, sharing insights, or collaborating on projects, feel free to connect with me. I look forward to exchanging ideas with like-minded professionals.
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