Sara Sharif Iqbal

About Sara Sharif Iqbal

I provide Strategy and Creative Direction for Branding and Digital Experiences for small…

Experience

1. Founder, Creative Director

   Graphic Matt Rs

   Jan 2004 — Present · Houston, TX, US

   Direct projects from conception to completion, translating client’s ideas, branding and marketing objectives into creative strategies, which inform innovative and compelling visual solutions• Manage projects, steering designers and developers to meet client requirements and deadlines with highest quality of work and service.• Develop brands by mining clients’ intellectual and instinctive responses, gathering product knowledge and business goals to transform into actionable branding strategies.• Develop brand, product awareness and corporate identity through website development, electronic marketing strategies, promotional events, brochures and integrated communications.• Develop Marketing Strategies for sales and promotional activities, including press releases, trade shows, development of marketing material, marketing campaigns and media relations, presentations, white papers, and provide recommendations for event participation• Plan and manage annual marketing budget.• Manage all aspects of Print Production, receipt and distribution.• Develop Web strategy to drive Information Architecture and its components, resulting in wireframes with clear and precise content to produce iterative prototypes.• Educate and expose clients to their best possible options according to their personality and culture. • Manage client accounts by creating and presenting proposals, estimating project costs, and handling billing.• Foster collaborative relationships with clients providing intellectual partnership as a Creative.• Collaborate with web development team and SMEs to cover all the phases of Web Strategy, Information Architecture, Design & Development, for a seamless production of functional websites and online applications.• Create flexible, easily accessible, navigable, interactive, and user friendly online experiences with unique visuals.

Education

• University of Houston

  Bachelor of Fine Arts - BFA, Graphic Communications

  1996 — 2000

Skills

• Indesign
• Creative Strategy
• Illustrator
• Posters
• Mac
• Interaction Design
• Graphic Design
• Branding & Identity
• Design Strategy
• Photography
• Brand Development
• Social Media
• Multimedia
• Social Media Marketing
• Layout
• Corporate Branding
• Photoshop
• Adobe Photoshop
• Logo Design
• Copywriting
• Web Design
• Brochures
• Advertising
• Website Development
• User Experience
• Marketing Strategy
• Typography
• Web Development
• Marketing
• Information Architecture
• User Interface
• Graphics
• Flash
• Art Direction
• User Interface Design
• Adobe Creative Suite
• Concept Development
• Corporate Identity
• Integrated Marketing
• Creative Direction