Sarah Zamanian
Data-Driven Marketing Strategist -Marketing Analytics -Revenue Growth - Healthcare & Life SciencesBrand & Growth Accelerator- Downstream Marketing Lead
- Role
- Marketing Manager at Bakeco
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Sarah Zamanian
Senior healthcare marketing leader with 15+ years of experience driving commercial growth, healthcare professional engagement, and data-driven marketing strategies across diagnostics, life sciences, and regulated healthcare environments. Proven success aligning Medical Affairs, Commercial, and Market Access priorities to accelerate product adoption and stakeholder engagement. Experienced leading multi-channel campaigns, field enablement initiatives, and strategic events that translate complex healthcare data into actionable insights and measurable business impact.
Experience
Marketing Manager
Nov 2025 — Present · VA, US
Led end-to-end marketing strategy for a portfolio of FMCG products, driving brand visibility, consumer engagement, and sales growth across retail channels.Developed and executed multi-channel campaigns (digital, in-store, social media, and influencer partnerships) that increased product awareness by 35% YoY.Optimized marketing ROI by implementing data-driven performance tracking, A/B testing, and segmentation strategies, improving campaign efficiency by 28%.Collaborated cross-functionally with Sales, R&D, and Supply Chain to align product launches with consumer insights, achieving on-time market entry for 5+ new SKUs.Introduced AI-powered marketing tools for trend analysis, social listening, and personalized consumer messaging, enhancing engagement and reducing manual reporting time by 40%.Mentored and led a team of 3–5 marketing associates, fostering skills in campaign management, analytics, and content creation.
Education
University of California, Berkeley
Certificate of Marketing Analytics
University of Tehran
Master of Business Administration - MBA
Aalto University Executive Education and Professional Development
Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
2014 — 2016
Aalto University Executive Education and Professional Development
Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
Aalto University
Master's Degree, Entrepreneurship/Entrepreneurial Studies
Tehran University
Master of Business Administration, Strategy
University of California, Berkeley
Micro Master, Marketing Analysis
2020 — 2021
Aalto University Executive Education and Professional Development
Executive MBA, Entrepreneurship/Entrepreneurial Studies
University of Tehran
Master of Business Administration - MBA, Strategy
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