Sarah Yorath

Sales Manager @Delaware North

Pre-opening: Integral role in building the Sales function of conference & banqueting from scratch. Established all Sales Dept processes & procedures. Designed financial reports in line with SLA\'s. Researched & benchmarked pricing structure, shaped terms & conditions of trading, identified and helped appoint venue based AV partner. Researched & implemented sales & marketing initiatives to launch the new Stadium to market. Post-opening: Now an established reactive sales role in one of the world’s most notable venues. Responsible for £1.54m of repeat business since opening, securing largest C&B event staged to date at the Stadium (£500K in 2009). Managing communication between venue, client and associated contractors.Sales & Event Planning Skills:• Implementing, growing and managing a client database for a brand new venue from scratch.• Translating the needs and requests of individual clients to meet SLA & operational preferences of a high profile venue, including brand awareness, assessment of high risk events and H&S. • Diary and yield management via Micros Opera. • Single handed management and attendance at EIBTM, plus planning and attendance at UK trade shows. • Conception, planning and execution of Famtrips and promotional events. Marketing skills • Implementation and tracking of new marketing initiatives from conception to conclusion to react to economic & industry trends. • Drafting of PR text for sales collateral, e-campaigns and industry websites. Management/ Financial Skills:• Understanding and managing the expectations and legal requirements of the venue owner and translating these to the client to address their specific event needs. • Design, prepare and produce team reports & statistics for analysis. • Setting Conference & Banqueting pricing structure, noting core fixed costs, operating profit and positioning in the market place.• Representative in meetings including; operations, H&S and review of AV supplier.