Sarah Wulf

About Sarah Wulf

Creative and ambitious marketing communications professional with 12 years of experience in the advertising and media industries. Background includes comms management, international field engagement, influencer programs, brand marketing, GTM, content development and event marketing for Microsoft brands with in online advertising and commercial communications (cloud services). Passionate about in-person marketing and using clear and compelling stories to showcase our products and brands globally. Proactive partner, team builder, and strategic planner who enjoys building strong and lasting business relationships. Recognized for building community, being a trusted advisor, leadership, challenging status quo and a proven ability to face big and ambiguous challenges head on. Personally enjoys culture-focused efforts and giving brands a new, more modern style and approach. Core Strengths and Expertise • Marketing: Communications, Premium and SMB, brand, integrated marketing, events, design, social media and analytics • Management: Team operations, program and content development, product launches/GTM, budget and agency/vendor management • Leadership: Ambitious and positive partner, cross-group collaborator, builds experiences that improves perception and creates community

Experience

1. Senior International Business Communications Manager Commercial Communications

   Microsoft

   Jul 2015 — Present · Redmond, WA, US

   Leading international engagement and driving planning and operations across the team. • Driving strategy to empower international communications leads with information, resources and content related to landing Microsoft’s commercial story worldwide • Leading a new \"Dine and Discuss Experiences\" program globally to bring together bright minds in and out of the company, from analysts to customers to influencers, to build relationships, learn from each other and build on each other\'s ideas. • Leading a high touch and cross-Microsoft engagement program to ensure our field of 160 comms leads have proper guidance – including creating and driving the One Microsoft Events and News field calls and content • Built an international business storytelling program to inspire and support storytelling efforts in the field through a nomination process • Recruited and managing a vendor for field-ready narrative and content development • Managing operations and planning, including defining the RoB), planning and culture efforts • Designing global media and influencer engagements, highlighting important topics for the modern workplace, digital transformation and more • Planned two creative press events to launch Office 2016 for 200 global press with five live user scenario enactments • Leading air traffic control for C2 through the ROB and Global News Calendar to improve alignment and impact across the team • Supporting special initiatives for global key moments and tier one events with the goal to be perceived as the “New” Microsoft (Office 2016 Launch, Build, Data Driven, and more)

Education

• Washington State University

  BA, Communications: Advertising

  2002 — 2006