Sarah Leonard
Marketing Manager @The Boelter Companies
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WORK HISTORY
Marketing Manager @The Boelter Companies
Milwaukee, WI, US
EDUCATION
Northwestern University
M.S., IMC
University of Notre Dame
B.A., Economics, English
ABOUT SARAH LEONARD
Marketing and communications leader with a passion for balancing analytics and intuition to develop strategic marketing communications programs that get results. Currently responsible for developing, presenting and managing digital strategies and campaigns for B-to-B and B-to-C companies. Passionate about analytics and data. Channel experience includes pay-per-click, social, email and direct mail. Strengths include integrated marketing strategy development, project management, campaign strategy and analytics, cross-functional team leadership, program management, and written and verbal communications. Recognized by leadership for a demonstrated ability to manage complex programs both independently and cross-functionally. Foreign languages: proficient in French, conversational in Japanese. Tactical Experience: pay-per-click • email • direct mail • analytics • digital • market research • media • collateral • customer loyalty program development • product marketing • social media • internal communications • meeting planning • strategic partnerships • global communications
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