Sarah Voss
Adobe Vendor Manager | Strategic Partnerships & TechEd GTM | MQL → Pipeline → Revenue | Product & Marketing Leader | Executive Leadership | Process Optimization | Author | VEX Robotics Coach (State Champions)
- Role
- Adobe Vendor Manager, Head of Alliance Partners (Teched) at Climb Sled
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Sarah Voss
Growth Marketing and Product Strategist, with a proven record of driving growth through multi-channel campaigns and revenue generation across B2B and B2C markets. Created and executed strategic marketing initiatives that generated high-quality leads, fueling nearly $30M in pipeline and delivering over $11M in direct revenue. Skilled at building partnerships with industry leaders including Apple, Dell, and HP to deliver joint product and marketing programs. Directed a $90M+ product line for a Fortune 200 company and launched an innovative IoT-connected hardware solution for a startup. Proven expertise in leading teams, crafting go-to-market strategies, and optimizing processes to deliver measurable, data-driven results.KEY CAREER HIGHLIGHTS• Developed and executed a strategic marketing plan that generated over leads, resulting in nearly $30M in pipeline delivering $11M+ in revenue.• Cultivated and enhanced strategic partnerships with industry leaders, including Apple, Dell, and HP, driving collaborative product roadmaps and GTM initiatives to amplify brand positioning.• Oversaw a $90M+ product line for a Fortune 200 company. Spearheaded the launch of an innovative IoT-connected hardware product for a startup, showcasing versatility in both corporate and entrepreneurial environments.
Experience
Adobe Vendor Manager, Head of Alliance Partners (Teched)
May 2025 — Present
Lead the Adobe partnership across Higher Education and K-12, managing strategy, enablement, and revenue growth. Formerly overseeing 25+ technology vendors, in addition to Adobe, representing $200M+ in annual revenue. Develop and execute partner strategies that drive upsell, cross-sell, renewals, and incentive alignment to meet quarterly and annual growth targets. Implemented EDU vendor line-card optimization and segmentation framework, expanding education-focused partnerships, strengthening category positioning, and reallocating resources toward high-growth strategic alliances.
Education
St. Norbert College
B.B.A., Marketing/Advertising
2001 — 2005
Skills
- Account Management
- Brand Management
- Marketing Strategy
- Competitive Analysis
- Management
- Marketing Management
- Direct Marketing
- New Business Development
- Market Research
- Forecasting
- Product Development
- Advertising
- International Sales
- Strategy
- Strategic Planning
- Marketing Communications
- Marketing
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