Sarah Trakszelis Smith

About Sarah Trakszelis Smith

I\'m an \"accidental marketer\" who traded spreadsheets for strategies, and never looked back. My journey began in the data-driven Sales and Forecasting Analysis world, where I thrived on precision and patterns. Then, a mentor handed me the reins on digital marketing, and it clicked: the perfect fusion of my analytical left brain and creative right brain. As a performance marketing leader, I blend data insights with bold ideas to drive measurable growth for B2B brands.What fuels me? Results. Over the past decade, I\'ve scaled revenue, optimized funnels, and turned leads into loyal customers. Here\'s how I\'ve delivered impact:1. B2B Revenue Growth: In the complex landscape of B2B marketing - with its long sales cycles and high stakes - I spearhead strategies that skyrocketed revenue. Content & SEO Mastery: Recognizing content as the foundation of sustainable visibility, I boost high-quality content production resulting SEO rankings and LLM visibility.3. PPC Optimization: Paid search is the accelerator of performance marketing. By refining strategies and UX tweaks, I drive conversions. Lead Conversion Excellence: Great marketing generates leads; elite performance marketing closes them. I engineer funnels that yield double-digit increases in lead-to-MQL conversion rate and lead-to-SQL progression, transforming top-of-funnel traffic into bottom-line revenue.From accidental beginnings to intentional impact, I\'ve built a career on curiosity, metrics, and momentum. If you\'re in logistics, e-commerce, or B2B scaling and need a partner who speaks both numbers and narratives, let\'s connect.

Experience

1. VP of Marketing

   A2b Fulfillment

   Feb 2024 — Present

   Architect and execute enterprise-wide marketing and brand strategies that elevate visibility, strengthen client trust, and drive demand for logistics and supply chain solutions. • Manage budget, directing agency partners, consultants, and freelance teams to deliver cost-efficient, high-impact campaigns tailored to the needs of shippers, retailers, and e-commerce businesses. • Lead high-performing marketing agency teams, ensuring timely delivery of initiatives that highlight our operational excellence, scalability, and technology-driven services. • My strategic leadership positions the company as a trusted partner in the competitive 3PL landscape, fostering client acquisition, retention, and long-term revenue growth.

Education

• University of Illinois Chicago

  BA, English

Skills

• Sem
• Google Adwords
• Online Branding
• Digital Marketing
• Display Advertising
• Sales
• Pardot
• Digital Media
• Marketing
• Hospitality
• SEO
• Managerial Experience
• Msn Adcenter
• Digital Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Google Analytics
• Media Planning
• Online Advertising
• Brand Development
• Web Analytics
• Loyalty Marketing
• Integrated Marketing
• New Media
• Budgets
• Entrepreneurship
• Direct Mail
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Landing Page Optimization
• Strategy
• E-Commerce
• Advertising
• Online Marketing
• Market Research
• Social Media Marketing
• Customer Acquisition
• Email Marketing
• Loyalty Programs