Sarah Richards
High-Impact Marketing Leader | Supportive & Strategic, Skilled at Building Alignment Across the Org
- Role
- Senior Vice President, Head of Branch & Specialty Program Marketing at PNC
- Location
- Massillon, OH, US
- LinkedIn followers
- 500 followers
About Sarah Richards
Recognition: Inside Business Top Movers & Shakers in Cleveland, nominee Association of National Advertisers (ANA) Rising Star Award, nominee PNC Working Mother of the Year, Corporate Executive Board Small Business Marketer of the Year (member of award winning team), Association of Accounting Marketing awards judgeAdditional experience: Leadership Stark County 36th Class Graduate, Six Sigma Black Belt, Project Management Professional (PMP)
Experience
Senior Vice President, Head of Branch & Specialty Program Marketing
Sep 2025 — Present
Leads PNC’s Branch and Specialty Marketing team, including overall Branch Experience (Merchandising, New Branch, Brand Activations, ATM, Mobile Branch), Student Banking, Organizational Financial Wellness and Workplace Banking.
Education
Ashland University
Master of Business Administration - MBA, Specialization in Global Human Resources, including study abroad in China
Walsh University
Bachelor of Arts, Double Major - Marketing and Management
Skills
- Market Development
- Direct Mail
- Management
- Six Sigma
- Segmentation
- Marketing Management
- Market Analysis
- Strategic Planning
- Email Marketing
- Forecasting
- Sales
- Corporate Communications
- Analysis
- Strategy
- Leadership
- Internal Communications
- Online Marketing
- Lead Generation
- B2b
- Direct Marketing
- Business Development
- Marketing Research
- Project Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Communications
- Marketing Strategy
- Integrated Marketing
- Product Marketing
- Social Media Marketing
- Process Improvement
- Market Research
- Product Management
- Competitive Analysis
- Trade Shows
- Market Planning
- Account Management
- Marketing
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