Sarah Swintek

About Sarah Swintek

Brand strategist and creative leader focused on scaling wellness and lifestyle brands through insight-driven positioning, cohesive brand systems, and performance-informed creative. I live at the intersection of brand storytelling and measurable growth, building brand ecosystems that resonate with consumers and actually perform in DTC environments.I partner with executive leadership to shape brand direction, guide go-to-market strategy, and support product and category expansion. My work turns consumer insight, market trends, and performance data into brand frameworks that help companies grow with intention, not just noise.With a background spanning creative direction, brand marketing, and enterprise strategy, I bring both the big-picture thinking and the hands-on creative instinct. I lead cross-functional teams and agency partners to build brands that feel human, look cohesive, and scale without losing their soul.Core focus: Brand Strategy • Brand Positioning • Creative Direction • Consumer Insights • DTC Brand Ecosystems • Go-to-Market Strategy • Wellness Marketing • Cross-Functional Leadership • Performance Creative

Experience

1. Head of Strategy

   Medterra

   Jun 2025 — Present

   Lead enterprise brand and growth strategy for a high-growth wellness company, driving positioning, portfolio architecture, and omni-channel brand execution. Partner with executive leadership on go-to-market strategy, product innovation pipelines, and category expansion, translating consumer insights and performance data into actionable brand and business strategy. Oversee cross-functional alignment and agency partnerships across creative, performance marketing, and retail initiatives.

Education

• Canyon High School

  High School Diploma, High School Diploma

  2009 — 2012

• Santiago Canyon College

  Associates Degree, Biology/Biological Sciences, General

  2015 — 2017

Skills

• Content Marketing
• Social Media Optimization (Smo)
• Alldata
• Microsoft Office
• Sales
• Negotiation
• Vehicles
• Social Media Marketing
• Profit
• Automobile
• Sales Process
• Account Management
• Marketing
• Customer Retention
• Customer Service
• Customer Satisfaction
• Product Development
• Social Media Communications
• Sales Management
• Mitchell Plus
• Management
• Team Building
• Automotive
• Photoshop
• Pos
• Leadership
• Social Media Consulting
• Inventory Management