Sarah Williams

About Sarah Williams

Marketing consultant for $200 million redevelopment, Westfield Valley Fair, CA; marketing consultant for $120 million redevelopment, Westfield Vancouver, WA; marketing consultant for $90 million redevelopment, Westfield Montgomery, MD.• Retained by the ICSC to revise and update Maxi award criteria/rules to current format.• Skilled award writer for several companies with proven track record of success. • Hired to write corporate implementation guides for multi-layered marketing platforms including Holiday, Black Friday and other seasonal applications.• Designed new revenue options for Strike Ten Entertainment, revenue/marketing arm of the bowling industry.• Facilitated development of business consolidation for BPAA/USBC/Hall of Fame relocations from multiple corporate headquarters • Trained public relations and crisis management expert with front-line responsibilities, most recently at Westfield Montgomery. • ICSC Maxi committee member in 2012.Management, Leadership and Consumer Insight:• Leader 50 person marketing team in strategic decisions and implementation of corporate, regional and grass-root marketing platforms for all 200+ shopping centers for the purpose of driving consumer behavior, retail sales and revenue generation.• Strategic and highly effective marketing efforts lead for 37 retail properties across the south and Midwest.• Spearheaded effective marketing initiatives for 27 newly acquired shopping centers, selected to leadership team for integration of these properties into larger corporate culture.Innovation and Strategy:• Designed multi-phase strategic process for Growth Projects Lab that included ideation, concept screening, business plan development and ultimate implementation as appropriate for overall revenue success.• Leader of multi-discipline and diverse team including legal, finance, marketing, management and business development while enacting strategic process.• Developed recommendations for NOI growth.

Experience

1. General Manager

   The Shops At Wiregrass

   Mar 2025 — Present

Education

• Ohio Wesleyan University

  Bachelor of Arts