Sarah Stroback
Product Management | Strategic Growth | Value Creation | Segmentation | AI-Powered Strategist | Build Content Marketplaces | Team Building
- Role
- Director, Product Strategy and Operations, Consumer Product Services at Comcast
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Sarah Stroback
Accomplished media and tech leader driving revenue expansion, content strategy and AI-enabled product innovation. Proven track record in managing and scaling subscription portfolios and aligning cross-functional teams around data-driven execution. Exceptional ability to lead the development and execution of marketing strategies that drive growth and enhance customer engagement. Proven ability to lead product campaigns by thinking quickly and creatively, and aligning technical capabilities with business goals. Recognized as a clear communicator, team player, and performance-driven individual with a high level of initiative. Experienced in marketing, content acquisition, forecasting, operations, data analytics, go-to-market planning, product management, and production.
Experience
Director, Product Strategy and Operations, Consumer Product Services
Jun 2024 — Present
Spearheaded operating frameworks that unified the Global Product organization, Enterprise Business Intelligence, and Business teams around disciplined discovery, data-driven targeting, personalization, and scalable architecture.• Led cross-functional strategy for major sports events — including Super Bowl LX, NBA, and MLS Season Pass — aligning 10+ internal teams (Marketing, Growth, Product, Engineering, etc.) and external partners around shared goals and insights.• Delivered market-informed business requirements and partnered with UX to prototype innovations across 4K, content ingest and live product features.• Enhanced organizational performance through cross-functional leadership, mentoring talent.
Education
Tufts University
Bachelor of Arts (B.A.), English and Political Science
Skills
- Negotiation
- Business Modeling
- Video Production
- Integrated Marketing
- New Media
- Producing
- Management
- Entertainment
- Vod
- Strategy
- Video
- Online Advertising
- Project Management
- Strategic Partnerships
- Broadcast
- Marketing
- Content Acquisitions
- Marketing Strategy
- Programming
- Digital Media
- Television
- Social Media
- Strategic Content Development
- Public Relations
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