Sarah Sled

About Sarah Sled

I\'m currently a UX Consultant after 17 years of in-house industry experience and 12 years of people management experience, focused on impacting product and strategic business decisions through executing high-quality quantitative and qualitative research. On my teams I created an open and transparent culture, improved operations, and promoted excellence in our UX craft. Former Director of Research at Google, Amazon (AWS), Facebook / Meta, and researcher @ Netflix. Additional experience serving as an investor and advisor to companies. People Management: I have led orgs of 150+ people including Directors, Managers, and ICs at all levels. I have built several teams from scratch and managed team members across multiple locations including the Bay Area, Seattle, New York, London, and Singapore. I love people management and operate under a servant’s model of leadership.Research Team Discipline: At Facebook I spent 4 years as a member of the small group of 6 Directors & VPs who determined the policy and direction of Research across Facebook, Inc. Research Operations: I ran global Research Operations at Facebook Inc. for 3+ years. This was a team of 75+ people who provided support to over 600 researchers across Facebook, Instagram, Oculus, WhatsApp and Messenger. Hiring: Hiring amazing people is crucial to building a world class team. This is something I am particularly passionate about, and love spending time on, with a focus towards achieving a high performing and diverse staff. I was responsible for hiring operations across Facebook Research, and I regularly speak at and participate in a number of internal and external events focused on diversity hiring – such as Grace Hopper, where I was a speaker and led Meta\'s Research team recruiting efforts for 5 years. I have subject matter expertise in conducting research on the following topics: advertising, B2B, cloud storage and computing, enterprise software, social media, entertainment, trust & privacy, and politics. In my community service work, I am particularly passionate about empowering young women, and I have 20+ consecutive years of experience mentoring. I have also served on Boards of Directors for non-profits, industry groups like TMRE - The Market Research Event, and academic organizations, such as the Society for Political Methodology.

Experience

1. Founder

   Sarah Sled Consulting

   May 2025 — Present · Seattle, WA, US

   Drawing upon my 17 years of UX experience at Netflix, Facebook, Amazon, and Google, I advise and consult with companies on a variety of UX leadership topics, including: UX strategy, hiring and org design, UX operations, coaching of leaders, and building morale and community in teams. I\'m also available for fractional leadership roles, or as interim UX leadership to cover leaves of absence and leadership searches.

Education

• UCLA

  Certificate, College Counseling

• University of California, Berkeley

  BA, Political Science

• Massachusetts Institute of Technology

  PhD, Political Science - Quantitative Research Methods

Skills

• Analytics
• Data Analysis
• Qualitative Research
• Quantitative Research
• Statistics
• Research
• Strategy
• Spss
• Market Research
• Competitive Analysis
• Data Mining
• Survey Design
• Focus Groups
• Customer Insight
• User Experience
• Social Media
• Marketing Research
• Management Consulting
• Start-Ups
• Quantitative Analytics
• Research Design
• Management
• Survey Research
• Leadership
• Analysis