Sarah Silberg

About Sarah Silberg

Sarah is the Founder of Matcha Raye Media, a boutique marketing consulting firm based in Philadelphia. She launched Matcha Raye with a clear mission: to empower businesses and personal brands to elevate their digital presence, connect authentically with their audience, and achieve measurable growth—all while staying true to their unique voice.With a strong foundation in marketing strategy, change management, and content creation, Sarah combines corporate experience with creative expertise. Her approach is hands-on, customized, and rooted in both data and storytelling. Whether she’s developing a full-scale Instagram strategy, advising on TikTok trends, or refining brand identity, Sarah partners closely with clients to provide tailored solutions that align with their business goals and resources.At Matcha Raye, Sarah’s philosophy is simple—social media should feel approachable, effective, and sustainable. She specializes in helping businesses and entrepreneurs cut through the noise, foster genuine community engagement, and confidently own their digital space.Areas of Expertise:• Social Media Management & Strategy• Content Creation & Campaign Planning• Instagram, TikTok, LinkedIn, Facebook• Community Building & Audience Engagement• Brand Positioning & Visual Storytelling• Small Business & Personal Brand ConsultingShe is always open to new collaborations and connections.

Experience

1. Owner & Founder

   Matcha Raye Media

   Mar 2025 — Present · Philadelphia, PA, US

   Develop comprehensive digital content strategies for 5 diverse client brands simultaneously, analyzing audience behavior and competitive landscapes to deliver platform-specific messaging that drives engagement and reinforces unique brand positioning across Instagram, TikTok, Facebook, and LinkedInCraft high-converting social content and persuasive copy that amplifies brand visibility, leveraging platform algorithms and audience insights to accelerate follower growth, boost engagement rates, and cultivate loyal online communitiesDrive data-informed optimization through rigorous analytics monitoring, extracting actionable insights from platform metrics to refine content strategy, improve follower acquisition rates by 6%, and maximize ROI on organic social effortsDesign and execute integrated marketing campaigns aligned with business objectives, from brand awareness initiatives to conversion-focused strategies, utilizing cross-platform tactics and audience segmentation to achieve measurable results and surpass client KPIs

Education

• Drexel University

  Bachelor’s Degree, Business Analytics and Marketing

  2016

• ESCE International Business School

  Marketing

  2018 — 2018

• FIE: Foundation for International Education

  Selling Skills and Sales Operations

  2018 — 2018

Skills

• Microsoft Word
• Team Leadership
• Time Management
• Microsoft Office
• Leadership
• Customer Service
• Social Media
• Public Speaking
• Research
• Financial Accounting
• Microsoft Excel
• Powerpoint
• Lifeguarding
• Microsoft Powerpoint
• Project Management