Sarah Seto
Senior Manager, Social Media @RBC
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WORK HISTORY
Senior Manager, Social Media @RBC
Toronto, ON, CA
EDUCATION
Carleton University
Bachelor of Commerce - BCom
ABOUT SARAH SETO
I love marketing. I\'ve taken a diverse career path and have learned so much with each experience. After graduating with a Bachelor of Commerce, specializing in marketing, I began my professional experience at a boutique digital agency. This little agency was small but mighty, and I helped to grow the social media and communications side of the business for almost 5 years. The agency was acquired and I went from intern to manager of 3 direct reports.From this point, I decided to gain some client-side experience and held marketing and communications roles in the medical aesthetics industry, private health care, digital publishing, and luxury hospitality.I’ve ran social media strategy for global luxury brands such as evian, Fairmont Hotels, and The Ritz-Carlton.I\'ve created engaging campaigns for Nickelodeon, Brioche Dorée, Le Chateau, MarcAngelo Foods, and more. My work and ideas have been adapted into over 20 languages and put in market in over 50 countries. I am interested in the way technology is shaping consumer behaviour and enhancing the consumer experience.Please get in touch if you\'d like to discuss trends in luxury, agency life, digital communications, social media marketing, Chow Chows, or the Lillehammer 1994 Olympic figure skating events.
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