Sarah Hayes

About Sarah Hayes

I’m a strategic marketing and communications leader who blends creativity, data, and strategy to drive measurable growth. Over the past 10 years, I’ve built and led full-funnel campaigns across higher education, agency, and digital media, helping brands tell their stories, reach the right audiences, and generate real results.My background spans integrated marketing, content strategy, brand storytelling, and performance optimization. I’ve managed high-budget paid media campaigns across LinkedIn, Meta, Google, and YouTube while guiding creative and messaging strategies that strengthen brand identity and support organizational goals.I currently serve as the Director of Content & Program Marketing at eCornell, where I lead content strategy and program marketing across online degrees and certificates. I work closely with faculty, schools, creative teams, analytics, and enrollment to translate insights into strategies that elevate our brand and support program growth.I thrive where storytelling meets performance and where strategy turns into measurable impact. I bring clarity, collaboration, and focus to every project, from launching new programs to optimizing digital campaigns.Areas of Expertise:• Integrated marketing and campaign strategy• Content strategy and brand storytelling• Paid media leadership (LinkedIn, Meta, Google, Microsoft, YouTube)• Program marketing for degrees and certificates• Performance analytics and funnel optimization• Cross-functional collaboration and stakeholder engagement

Experience

1. Director of Content and Program Marketing

   Ecornell

   Dec 2025 — Present · Ithaca, NY, US

   In this role, I lead eCornell’s content strategy and program marketing efforts, connecting Cornell’s mission, expertise, and academic offerings to learners across the globe. I partner closely with faculty, schools, and campus teams to develop integrated communication strategies that elevate brand awareness and support the growth of our online degrees and certificates.Key responsibilities include:• Leading the development and execution of content and communication strategies aligned with Cornell’s vision and priorities• Guiding program marketing strategy across degree and certificate programs, ensuring strong alignment with campus partners• Leading digital marketing strategy for programs and degrees across paid, organic, and cross-channel campaigns• Collaborating with faculty, administrators, and internal teams to surface stories, insights, and program value• Designing and implementing marketing plans informed by audience research, competitive analysis, and performance insights• Overseeing content production across digital, print, and multimedia formats, ensuring brand consistency and high-quality execution• Managing project scopes, timelines, and resources for major marketing initiatives• Supporting the creation of presentations, publications, and online materials that communicate Cornell’s impact• Ensuring adherence to Cornell’s visual identity and experimenting with emerging content formats and channelsThis role brings together content strategy, brand development, and cross-functional collaboration to amplify Cornell’s programs, people, and impact.

Education

• University at Buffalo

  Buffalo Student Sandbox, Entrepreneurship and Leadership

  2016 — 2016

• Buffalo State University

  Bachelor's degree, Business administration and Marketing

  2013 — 2016

Skills

• Digital Marketing
• Email Marketing
• Adobe Creative Suite
• Customer Service
• Project Management
• Marketing
• Microsoft Office
• Sales
• Powerpoint
• Microsoft Excel
• Team Motivation
• Microsoft Word
• Tech Savy
• Team Leadership
• Automotive
• Teamwork
• Team Management
• Group Work
• Marketing Strategy
• Photoshop
• Motivational Speaking
• Creative Writing
• Product Design
• Time Management
• Research
• Management
• Team Building
• Leadership
• Facebook
• Social Networking
• Social Media
• Public Speaking
• Automotive Aftermarket