Sarah Scoltock
Strategic Corporate Communications and Public Relations Leader | Brand Storyteller | Building Influence, Engagement & Brand Trust with Media, Partners, Partnerships | Thought Leadership & Executive Positioning
- Role
- Director of Public Relations at Windstar Cruises
- Location
- Bellingham, US
- LinkedIn followers
- 500 followers
About Sarah Scoltock
A Pacific Northwest native, I am immune to the rain and cloud cover. I love writing…
Experience
Director of Public Relations
Dec 2019 — Present
Oversee all aspects of corporate communications and public relations, which includes media and press relations, internal and external communications, corporate philanthropy, and strategic partnerships. Facilitate press trips for 100+ media partners each year, resulting in feature articles in consumer and trade publications.Key Achievements: Spearheaded Windstar’s external and internal communications around health, safety, security, and closures during the COVID-19 pandemic. Maintained the brand’s reputation, which enabled successful reopening with three newly stretched ships (30% higher guest capacity) in 2022.
Education
University of Colorado Boulder
Bachelor of Science - BS
University of Washington
Certificate
Skills
- Travel
- Public Relations
- Internal Communications
- Media Relations
- Video
- Publications
- Boating
- Copywriting
- Social Media
- Marketing
- Copy Editing
- Crisis Communications
- Corporate Communications
- Public Speaking
- Blogging
- Editing
- Research
- Web Content
- Storytelling
- Speech Writing
- Advertising
- Magazines
- Publishing
- Event Planning
- Marketing Communications
- Editorial
- Newsletters
- Tourism
- Publicity
- Press Releases
- Social Media Marketing
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