Sarah Bailey
Vacation Rental Marketing | Founder & CEO at B2 Collaborative
- Role
- Founder & CEO at B2 Collaborative
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Sarah Bailey
As a 15-year marketing veteran, I honed my skills at hospitality giants like Four Seasons and Wyndham. In 2019, I founded B2 Collaborative to provide locally managed vacation rental companies with the strategic marketing power typically reserved for big brands with massive budgets. We go beyond typical agency services by focusing on proven strategies to drive direct bookings, optimize owner acquisition efforts, and streamline your tech stack. Consider us your secret superpower to help your business thrive.
Experience
Founder & CEO
Jun 2019 — Present · Chattanooga, TN, US
B2 Collaborative is a digital marketing agency for vacation rentals, built to support the unique needs of professional property managers in top destination markets. With decades of experience leading direct marketing efforts and owner acquisition strategy for ResortQuest, Wyndham Vacation Rentals, Vacasa, and Four Seasons Hotels, we bring unmatched expertise and a deep understanding of what it takes to drive direct bookings, attract and retain homeowners, and build lasting brand loyalty.Whether you need a trusted extension of your internal team or a partner to own your day-to-day marketing efforts fully, B2 Collaborative delivers a white-glove approach backed by proven processes that drive results.
Education
University of Mississippi
Bachelors, Marketing
2006 — 2010
Skills
- Leadership
- Public Relations
- Management
- Data Analysis
- Blogger
- Networking
- Delphi
- Advertising
- Opera
- Event Planning
- Multiple Listing Service
- Copywriting
- Social Media
- Marketing
- E-Newsletter
- Adobe Creative Suite
- Customer Service
- Blogging
- Microsoft Office
- Sales
- Email Marketing
- Marketing Strategy
- Magazine Articles
- Social Media Marketing
- Google Analytics
- Lotus Notes
- Outside Sales
- Photoshop
- Event Management
- Indesign
- Social Media Relations
- Sharepoint
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