Sarah Sawyer

About Sarah Sawyer

I helped drive Prime Day 2023 to 200M+ items sold—and that\'s just one campaign in a 15+ year career turning brand stories into measurable results.I\'m a Senior Copywriter and Creative Strategist who thrives at the intersection of performance marketing, data-driven decision-making, and compelling storytelling. At Amazon, I launched brand voice guidelines for major initiatives including Amazon Haul, Prime Young Adults, and Prime Big Deals Day—creating copy frameworks that scaled across billions of customer touchpoints. I also partnered with UX teams to develop customer-facing messaging for Rufus, Amazon\'s AI shopping assistant, bringing Gen AI content strategy into the retail experience.WHAT I DOI create performance-focused copy that converts—whether that\'s paid social campaigns, short-form video scripts, UX microcopy, or full-scale brand voice systems. I A/B test relentlessly, analyze engagement metrics (CTR, CAC, conversion rates, watch time), and use data to refine creative strategy. I collaborate with media buyers, UX researchers, product teams, and creative directors to bring campaigns to life across Meta, YouTube, email, and emerging platforms.My specialties: performance marketing copy, creative strategy, brand voice development, AI-powered content strategy, short-form video scripting, paid social campaigns, UX writing, campaign development, A/B testing, and data-driven optimization.WHY RETAIL & HEALTH/WELLNESSMy favorite work has been in retail and health and wellness spaces. I believe in brands that improve people\'s lives—whether that\'s making shopping easier, supporting mental health practitioners, or helping people access quality care. I\'m particularly drawn to roles where I can combine performance marketing expertise with meaningful mission.WHAT\'S NEXTI\'m passionate about creative strategy roles that value both conceptual thinking and measurable results. I use AI tools (ChatGPT, Claude) daily to streamline workflows and experiment with new approaches. I thrive in high-velocity testing environments and love turning data insights into scroll-stopping creative.Open to performance copywriter, creative strategist, UX writer, and marketing communications roles—especially in tech, retail, e-commerce, and health/wellness.

Experience

1. Copywriter

   Amazon

   Jan 2023 — Present · Boulder, CO, US

   Seasonal campaigns: top editing and writingAI integrated content and campaignsGEN AI-powered automated campaignsLeading copy on Amazon\'s holiday campaign Creating style guides for Amazon collectionsCollaborating on style guides for new program launchesCollaborating on style guides for new sub-brand activationsLeading copy on email and push notification campaignsDedicated writer for Amazon PrimeInterviews and copywriting for Amazon Look BooksWriting events copy for placement on Amazon\'s homepage, paid placements and similar. Events include Prime Day and Fathers Day featuring brands like Amazon Prime and Tom Brady

Education

• Ursuline Academy

  College Preparatory

  1985 — 1989

• Maryville College

  BA, MUSIC

  1989 — 1993

• Trauma Research Foundation

  Certificate In Trauma Research Studies, PSYCHOLOGY

Skills

• Marketing
• Copy Editing
• Content Management
• Writing
• Editorial
• Publications
• Interactive Marketing
• Publishing
• Copywriting
• Journalism
• Entertainment
• Freelance Writing
• Public Speaking
• Creative Direction
• Social Media
• Editing
• Advertising
• Magazines
• Integrated Marketing
• New Media
• Newsletters
• Photography
• Brand Development
• Public Relations
• Internal Communications
• Media Relations
• Web Content
• Film
• Marketing Copy
• News Writing
• Art
• Social Media Marketing
• Newspapers
• Marketing Communications
• Facebook
• Email Marketing
• Fashion
• Creative Writing
• Direct Mail
• Content Strategy