Sarah Ramsden
Helping B2B Companies Turn Marketing into a Revenue Engine | Strategic Growth Architect | Salesforce & Marketing Automation Leader
- Role
- Head of Marketing at Yamazen Inc
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sarah Ramsden
Senior marketing and growth executive with 15+ years leading B2B marketing, demand generation,and revenue growth initiatives in technology-driven industries. Proven track record building brandauthority, generating demand that accelerates pipeline and revenue, and aligning marketing tightlywith sales and product. Experienced in building and mentoring high-performing teams and deliveringmeasurable outcomes across digital, content, and field marketing.
Experience
Head of Marketing
Oct 2021 — Present · Elk Grove Village, IL, US
Executive owner of national marketing and revenue strategy for an industrial automation organization, aligning Marketing and Sales under a shared, revenue-driven operating model.•Architected a modern MarTech and RevOps ecosystem integrating Salesforce, Marketo, ZoomInfo, and proprietary UCC/EDA data to automate prospecting, improve lead quality, and accelerate pipeline velocity. •Led end-to-end go-to-market strategy and lead-to-sale lifecycle design, defining market positioning, customer targeting, growth priorities, and sales accountability embedded directly into Salesforce. •Enabled executive leadership with clear visibility into marketing-influenced pipeline and closed-won revenue through attribution modeling, dashboards, and KPI reporting used to guide growth investment decisions. •Partnered cross-functionally with IT, Operations, and Sales to modernize systems, govern data quality, and scale repeatable, insight-driven growth processes. •Built and led a high-performing marketing and marketing operations organization, defining roles, operating rhythms, and performance standards aligned to revenue outcomes.
Education
Rockford University
Psychology
2006
Rockford University
Bachelor of Science - BS
Skills
- Customer Service
- Corporate Events
- Online Marketing
- Sem
- Online Marketing Analysis
- Account Management
- Corporate Communications
- Social Networking
- Social Media Marketing
- Sales Management
- Marketing
- Leadership
- Small Business Online Marketing
- Commercial Real Estate
- Business Development
- SEO
- Marketing Communications
- Networking
- Social Media
- Microsoft Excel
- Management
- Microsoft Office
- Sales
- Marketing Strategy
- Search Engine Optimization (SEO)
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