Sarah Posey

About Sarah Posey

Professionally, I\'ve been coming alongside brands with missions I\'m passionate about and…

Experience

1. Senior Marketing Specialist

   Avance Care

   Jan 2022 — Present · Durham, NC, US

   Strategize and implement an aligned omni-channel content plan to move prospective customers from awareness funnel stages to customer and loyalist funnel stages• Design, schedule and publish all social media content to make services and locations known and establish brand as a healthcare industry leader• Analyze insights and optimize social media campaigns and content strategies to produce higher engagement rates• Develop, implement, and strategize marketing activities for internal and external key audiences, including consumers, physicians and patients • Copy-write and edit all website content, collateral content, and social media content from all team members• Strategize content calendar for all external marketing communications including monthly newsletter, blog, and social media channels• Produce and manage social media channels for 38+ acquired medical practices, including Facebook, Instagram, LinkedIn, YouTube, and Threads• Establish and optimize all location listings on Google, NextDoor, Yelp, and Bing to provide accurate information and increase exposure• Collaborate with all co-workers to achieve location-specific marketing campaigns to increase customer acquisition and retention• Manage end-to-end e-mail marketing including copy, design, automations, and data organization to patients and leads within Constant Contact, SalesForce, and ActiveCampaign • Assist company in growth efforts and addition of over 10 practices, and widen brand awareness in the state of North Carolina

Education

• Oklahoma State University

  Bachelor of Arts - BA, English Professional Writing

  2014 — 2017

• Kanakuk Institute

  Leadership and Biblical Studies, Bible/Biblical Studies

  2018 — 2019