Sarah Pettay
Strategic Advisor @Springboard Enterprises
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WORK HISTORY
Strategic Advisor @Springboard Enterprises
Serves as an Advisor and Member of the Women’s Health Council at Springboard Enterprises, a leading network of entrepreneurs, investors, and advisors dedicated to accelerating the success of women-led businesses.As part of the Women’s Health Council, a collective of distinguished experts across pharma, medical devices, digital health, and related industries, actively advocates for increased attention and investment in health innovations that primarily impact women. In this role, advises women entrepreneurs, offers strategic guidance on market development and growth strategies, and champions the mission of Springboard and its portfolio of scalable women-led companies.Helps drive greater visibility and support for groundbreaking innovations in women’s health, contributing to a more equitable and dynamic healthcare ecosystem.
EDUCATION
UCLA
BA, Political Science and minor in Italian
SKILLS
ABOUT SARAH PETTAY
The Problem I Solve:You\'re a founder or CEO facing a critical challenge: marketing and sales aren\'t aligned, leaving revenue on the table. Maybe you need strategic marketing leadership but aren\'t ready for a full-time executive. Or, your teams are siloed after an acquisition or expansion, and operations are messy. Perhaps you\'re launching new products or entering new markets without experienced execution support.What I Deliver:I\'m a fractional CMO who bridges the gap between Marketing, Product, and Sales to drive measurable revenue growth. For 20+ years, I\'ve helped growth-stage companies, startups, and brands in transition, Series A-C, post-acquisition, US market expansion and scale through integrated strategy and operational excellence across fashion, beauty, health & wellness, SaaS, and B2B/B2C.Client Outcomes:My clients achieve significant results: I\'ve led strategy contributing to $100M ARR at Bitly, directed many of Motorola\'s international launches and GTM execution, unified teams and operations post-acquisition, drove +5.7M active user engagement through cohesive customer journey management, and built frameworks reducing CAC by 25-40%.How I Work:Through Mind the Gap Services, I provide fractional C-suite marketing and operations leadership at critical company milestones. My core services include Marketing Operations & Sales Enablement, Omni-Channel GTM Strategy & Execution, Product Launch Leadership, Customer Journey Optimization, and Cross-Functional Team Leadership. Whether you need strategic direction for 90 days or ongoing execution support, I deliver the senior leadership that bridges marketing, product, and sales.I also mentor women-led, impact-driven companies and advise Alpha 1 Community and Springboard Enterprises.Let\'s talk if you\'re scaling fast but marketing and sales feel disconnected, you need senior marketing leadership without the full-time commitment, or you\'re launching something new and need proven execution e••••••••@mindthegapservices.com
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