Sarah Wood
Marketing Leader | Digital | Creative | Ops | Content | Strategy
- Role
- Global Head of Scaled Marketing, Amazon Ads at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sarah Wood
I am a global marketing leader with over 15 years of experience. A strategic leader of multichannel marketing campaigns and programs across brand, product, and performance marketing objectives. Successful manager of geographically distributed teams. Able to combine creative and content with channel tactics and optimizations to deliver best-in-class digital experiences and business results. Deep understanding of marketing technology, audience segmentation, and performance KPIs to create scalable, measurable marketing programs. Global digital experience across regions, languages, and cultures. Specialties: Email marketing, website marketing, SEO, SEM, PPC, web analytics, conversion optimization, demand generation, SMS, in-portal, online marketing, growth, GTM, global marketing, advertising, program management, work management, internal communications.
Experience
Global Head of Scaled Marketing, Amazon Ads
Jan 2022 — Present · Seattle, WA, US
Strategic leader of cross-functional team including digital marketing, operations, program management, sales enablement, and creative teams. Responsible delivering meaningful and impactful customer experiences across channels through next-level creative, expert content development, scaled processes, and innovative tools for the suite of Amazon Ads solutions globally.
Education
Drury University
BA, Advertising and Public Relations
2002 — 2006
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