Sarah Parks
Digital Marketing Manager at DataMotion, Inc.
- Role
- Digital Marketing Manager at Datamotion, Inc
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Sarah Parks
As a Digital Marketing Manager with over six years of experience in the B2B Information Technology space, I focus on developing and executing effective multi-channel marketing campaigns. My experience includes managing projects from planning through completion, collaborating with internal teams and external partners, and ensuring consistent brand messaging across digital and print materials.I have hands-on experience in social media strategy, email marketing, event marketing, search engine optimization (SEO), website content management (WordPress), and creating marketing assets using Adobe Creative Suite, Canva, and Figma. I regularly analyze campaign performance, using the data to understand what\'s working and make informed decisions that help meet our business goals.I am a graduate of Fairleigh Dickinson University, where I received my MBA in Marketing and my Bachelor’s degree in Marketing with a minor in Leadership. I have completed various certifications, including Google Ads Search Certification from Google Digital Academy, Inbound Certified from HubSpot, and Social Marketing Certification from Hootsuite.
Experience
Digital Marketing Manager
Jan 2023 — Present · Morristown, NJ, US
Manage budget and logistics for campaigns and events using Monday, ensuring on-time and within-budget delivery.• Collaborate across departments to develop and execute B2B marketing campaigns, driving new marketing-qualified leads.• Lead social media strategy, ensuring alignment with brand messaging and achieving an average engagement rate of 9%. • Manage key SEO deliverables for website redesign project, ensuring alignment between internal and external teams. • Develop and distribute monthly email newsletters, consistently achieving a 23% open rate and a 4.5% click-through-rate. • Create digital and print content using Adobe Creative Suite, Figma, and Canva to support team initiatives and drive engagement.
Education
Fairleigh Dickinson University
Master of Business Administration - MBA, Marketing
2018 — 2020
Fairleigh Dickinson University
Bachelor's degree, Marketing
2015 — 2019
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