Sarah Wirth

Product Marketing Manager @Mercury Financial

US

Developed and executed go-to-market retention strategies targeting inactive customers, including customer journey mapping and creative brief creation• Supported full-funnel GTM planning for a product launch, including development of a visual reporting tool to track performance and provide leadership visibility• Drove multi-channel communication strategy to promote digital enhancements and product education, boosting customer retention and advancing balance build revenue targets.• Developed product and marketing roadmap for acquisition transformation, incorporating competitive analysis, offer development, positioning strategy, and creative testing.• Created and rolled out the Mercury Masterbrand guide to align cross-functional teams on brand identity, tone, positioning, and technical implementation standards.• Created a targeted promotional offer for existing customers, aligning cross-functional stakeholders to ensure timely execution and measurable impact.• Led ongoing optimization through customer and market research to inform product positioning, messaging tests, and feature prioritization.• Managed partnerships with Mastercard and Visa, ensuring compliance and timely product updates.

University of Wisconsin-Whitewater

Master of Business Administration - MBA, Business Administration and Management, Marketing

University of Wisconsin-Milwaukee

Bachelor of Arts (B.A.), Journalism, Advertising/PR and Media Studies