Sarah Mummah
Product and User Experience Leader · Google, ex-IDEO
- Role
- Head of Ux Research Ads, Search and o & o at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sarah Mummah
Sarah Mummah directs UX Research for Search and O&O Ads at Google. She is passionate…
Experience
Head of Ux Research Ads, Search and o & o
Jul 2018 — Present · San Francisco, CA, US
Direct UX Research for commercial experiences that account for most of Google’s revenue.I proudly oversee our quantitative research, qualitative research, and user experience engineering teams across three surfaces (Search, Discover, Gmail), including strategic horizontal investments in Retail and Inclusion, spanning both core audiences (consumers and advertisers).We articulate user needs, guide product strategy, measure key outcomes, and drive billions in incremental revenue.I quickly scaled our world-class global research organization by 4x and established a senior leadership bench to enable long-term growth.In 2021, I was inducted to Polaris, a cohort program to support the career development of rising women leaders at Google.
Education
University of Cambridge
Ph.D. and MPhil
Stanford University
B.A. (Honors)
The Wharton School
MBA
Skills
- User-Centered Design
- Product Management
- Behavioral Science
- Program Evaluation
- Design Thinking
- Data Analysis
- Leadership
- Research
- Strategic Leadership
- Qualitative Research
- Teaching
- Behavior Design
- User Experience
- Social Entrepreneurship
- Public Speaking
- Management
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