Sarah Mullaney

Content Executive @Gowling WLG

Birmingham, GB

In my role as Content Executive in Gowling WLG’s internal communications team, I use my copywriting background and storytelling abilities to ensure organisational initiatives and projects are communicated effectively and creatively to employees and stakeholders (this includes change-management projects and all-staff initiatives). My responsibilities include- Planning, editing and writing a high volume of long and short form content for a range of internal communication channels and media, including writing intranet news stories, email newsletters, event invites and magazine articles- Thoughtful and creative approach to storytelling, determining how we can bring key ideas and messages to life. This can involve working on the layout of content- All ideation, creative concepts and content writing for the company’s biannual internal magazine, De Facto, which is produced entirely in-house. This involves interviewing stakeholders, using the journalistic ability to source stories and originating ideas in line with the firm’s strategic priorities- Building and developing relationships with a wide range of stakeholders and collaborators, keeping them informed throughout the lifetime of their projects- Storyboarding and translating ideas to Design and Digital teams- Tracking metrics to show the impact and effectiveness of internal communication efforts within my remit, and advising where different approaches may be preferable- Contributing to internal communications calendar and supporting content requests.

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