Sarah Platt
Analyst Relations Director @Apptio, An Ibm Company
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WORK HISTORY
Analyst Relations Director @Apptio, An Ibm Company
Tampa, FL, US
EDUCATION
Marquette University
B.A., Journalism & French
Northwestern University - Kellogg School of Management
Certificate, Digital Marketing Strategies: Data, Automation, AI & Analytics
SKILLS
ABOUT SARAH PLATT
Analyst Relations leader with 20+ years of experience across communications, marketing, and SaaS technology. I build strategic AR programs that shape market perception, strengthen competitive positioning, and support growth.At IBM, I partner with product, marketing, and executive teams to translate complex strategies into clear, differentiated narratives that resonate with industry analysts and influence key research outcomes.Former journalist with strong business acumen, disciplined execution, and a passion for turning insight into impact.
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